Abercrombie & Fitch (ANF +9%) is prospering following its Q1 (Apr) earnings, reporting an astonishing profit and revenue returning to pre-pandemic levels.The specialty apparel retailer, which also owns the Hollister brand, has been undergoing a change since 2015. The most noteworthy changes include brightening up the stores, getting rid of the loud music, and focusing more on adults. ANF has also vigorously committed to building up its digital channels and moving towards non-mall locations. The pandemic deranged the companyâs turnaround momentum and pushed the retailer to halt its store remodeling, but it seems its business is getting back on track.So why is the stock moving up today?It is believed that it has a lot to do with it reporting non-GAAP EPS of $0.67 when a loss was expected. ANF also reported revenue that eclipsed pre-pandemic results in 1Q19.Not only were Q1 results well ahead of 1Q19, with sales up 6%, it is also worth noting that sales climbed 18% in its biggest market, the US.What was really astonishing in Q1 was the fact that over half of ANFâs total revenue came from digital sales climbing 45% yr/yr. It was amazing to see digital sales staying strong despite easing COVID restrictions. This shows that ANFâs push into digital sales could be durable even after the pandemic. Given how the stock is moved on Wednesday, investors must also be pleased by this result.Finally, the stock dropped at about 10% in the past week, so it was due for a bounce.Looking further ahead, ANF states that the momentum has continued into Q2 (Jul) across all brands, and early reaction to its brand new Hollister clothing line, Social Tourist, has been âamazing.â Nevertheless, analysts are expecting revenue to decline in Q2 vs 2Q19. On the other hand, based on todayâs massive beat, we suspect analysts will be increasing their expectations for Q2.
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