Published -June 22th, 2023 @ 08:30 AM (GMT+2)

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Salesforce (NYSE:CRM) has announced the launch of Einstein GPT (March 7), heralded as the world's first generative AI for CRM technology. It operates in partnership with OpenAI to provide AI-created content across various platforms such as sales, marketing, commerce, IT, and service.

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Introducing Einstein GPT: A New Era for Salesforce

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Einstein GPT revolutionizes the CRM space by utilizing generative AI to deliver personalized content across all Salesforce clouds. This enhances employee productivity and enriches customer experiences. Applications of this technology range from auto-generating sales tasks to personalizing agent chat responses, dynamic content generation, and providing code assistance.

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Einstein GPT: Driving Transformations in Code Generation

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Einstein GPT also extends its utility to developers, automatically creating code based on natural language inputs, saving time, and simplifying complex code. The integration of this AI into Salesforce's IDE experience in VS Code and Code Builder offers developers a streamlined and efficient process for code generation and analysis.

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Fundamentally, Einstein GPT is a generative pre-trained transformer (GPT) that writes like a human, generating text based on provided prompts. Its training involved studying extensive web pages to comprehend contextual word usage. With concerns arising around the ethical implications and output quality of AI, Salesforce has established an AI ethics group and is focusing on promoting responsible AI practices.

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Customers Highlight the Value of Generative AI in Engagement

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To further advocate for the responsible development of generative AI, Salesforce Ventures has set up a $250 million Generative AI Fund. At present, Einstein GPT is in a closed pilot phase with a variety of customers, including HPE, L'Oréal, RBC US Wealth Management, and S&P Global Ratings, realizing the potential benefits of this technology in enhancing customer engagement. 

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In conclusion

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Salesforce's Einstein GPT stands as a groundbreaking innovation, marking a significant milestone in the CRM technology space. Its ability to generate personalized content across multiple platforms is poised to improve employee productivity and transform customer engagement dramatically. Additionally, generative AI is incorporated into developer tools to simplify the coding process, streamlining the tasks of code generation and analysis. Despite being in its pilot phase, the positive response from a diverse range of customers indicates the immense potential of this technology. As Salesforce continues to promote responsible AI practices, the future of CRM technology looks promising with the advent of generative AI like Einstein GPT.
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