The merger of AT&T Inc.’s WarnerMedia unit with Discovey Inc. won’t be finalized until next year, but the new company already has a name: Warner Bros. Discovery.Discovery Chief Executive Officer David Zaslav revealed the name during a town hall meeting on Tuesday with WarnerMedia CEO Jason Kilar. Mr. Zaslav, who will lead Warner Bros. Discovery, added that the name is meant to evoke the company’s focus on storytelling, represented by the almost century-old Warner Bros. studio. Also during the town hall, Mr. Zaslav stated that the new company’s tagline will be “The Stuff That Dreams Are Made Of,” a reference to the classic 1941 noir film “The Maltese Falcon” starring Humphrey Bogart and distributed by the Warner Bros. movie studio. During one scene in the movie Mr. Bogart’s character, Sam Spade, refers to the titular Maltese Falcon Statuette as “the stuff that dreams are made of,” a line that riffs on a similar one in Shakespeare’s “The Tempest.”Mr. Zaslav stated during the meeting that the company’s new name and tagline is planned to emphasize its heritage as a content company. Under AT&T’s leadership, WarnerMedia has sometimes faced internal division over the relationship between its business goals and its creative culture, The Wall Street Journal has reported.
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